Evaluation Question 3

What kind of media institution might distribute your media product and why?

The role of a magazine distribution is to produce and then dispatch your magazine to different sellers in your selected area of choice. They will distribute them to places where numbers of your target audience are most likely to purchase your magazine. The producers will also create all the major aspects of the magazine including the structure and the content. Although,  the companies themselves are in charge of creating the initial designs and copies of the magazine by editing all the images, writing all the text involved and also deciding which bands and music to include in their magazine, the publisher then works with this information given. The media institution I select will need to publish my media product (see right) and then distribute them to stores such as WHSmith and other newsagents where my target audience are likely to pick up the magazine; they would also be have to deal with the subscription and posting side of the magazine production.


My magazine is most similar to NME magazines. This is because my magazine follows the same genre and target audience that NME does, most of my design elements I haven't come up with myself are taken from the conventional NME magazine. If I was to do this again I would take some more ideas from Q magazines because they also follow the same genre of music as my magazine and it would greater my variety of magazine; I would also include some more of my own design ideas to help better my unique selling points (UPS

After researching I have found that Bauer Media Group would be most likely to produce and distribute my magazine; this is because IPC Media already produce and distribute NME magazines, my design closely follows this magazine so there would not be a gap in the market for my magazine - it would not be worth IPC's time.

All these magazines have similar design ideas and formatting layout to mine; I chose the best bits out of each of these magazines and incorporated them within my design ideas. If I was to do this again I would include a bit more from the NME but also come up with some more unique selling points (USP) to propose something fresh and new to the Bauer Media Group.

Bauer Media Group offers over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a UK based media Group that contains lots of different companies that focus around Magazines and Radio, they are recognized globally as being very successful and innovative with their work.

Obviously here I have tried to incorporate some of the design ideas evident on the edition of NME to the left. I have included my own design ideas such as the layout of text and the actual content of text on my front page. Instead of an abbreviated title for a magazine I have used an actual word - this is rare for
music magazines so it is a unique selling point (UPS.) To improve I would try to get a stronger picture because I  think mine is weak but also incorporate more of my own design ideas to my front page.

To either sides are a Q magazine and a Kerrang! magazine, they don't look anything like my magazine because this is an anomalies to the normal magazine Bauer Media Group will produce. The genre and target audience for Kerrang! are totally different to that of my magazine so I used barely  used any design ideas or formatting options from this magazine. 

I looked into certain gaps in the media institutions. I would not suppose an institution with 3 similar products would seek to find another one. I chose Bauer Media Group because they do not publish an 'indie scenester' magazine so they might be interested in publishing my magazine. With this gap it opens more opportunities for Bauer to receive a higher revenue stream.

I also took into consideration the circulation figures from these three magazines and their publishers;

NME (IPC Media) -23,924

Q (Bauer Media Group)- 64,596

Kerrang! (Bauer Media Group) -40,203

Q clearly has the highest circulation figures so Bauer must be doing something right! I want to send my magazine with a publisher that manages to distribute the magazines efficiently and well - Bauer Media Group proves to do this with Q and Kerrang!

Evaluation Question 2

How does your media product represent particular social groups?

Below is the difference in my picture I selected for my CD cover and a picture from the internet of my selected target audience; 'indie scenester.'

Although the structure and stance of the two pictures are different; there are similar attributes of the two. As evident, the lighting in both pictures are very similar, it was obviously dark when both pictures were taken and an artificial flash is apparent, this gives an 'indie' feel to the magazine. Also what type of clothing everyone is wearing is similar. Both subjects on the right are wearing shorts and low cut shoes while on the right they're all wearing trousers. Even though any of them may not be pulling a pose; this is because the picture was being used for a CD cover so a front cover 'pose' was not required, the setting allows the picture to look natural and not set up. The angles of both pictures are at eye line level and the expression on all the faces are similar, they show a distant emotion with a mysterious feel.

To the left is the NME birthday edition feel I was going for when creating my magazine. As you can see the main subject in both mine and the NME magazine is situated slightly to the right and owns the page. The rest of the covers are filled with minimal text and the font is small and thin. The NME cover, the arctic monkeys all have an emotionless expression and I tried to copy this emotionless feel with my model. Although I have taken a mid shot rather than a full body shot like NME I still feel that the subject overwhelms the page completely. As the Arctic Monkeys are the main coverage story within that edition of NME, Leigh Peterson is my focus throughout my magazine. I tried best to include the gold feel within my fonts but I could not succeed because the gold shine is only possible when printed, to whom of which mine isn't. Although my model is a female, the clothes she is wearing are similar to those in the Arctic Monkeys; this will help attract my specified target audience and further justify my genre choice.

To the left is the picture I chose for my front cover, it represents the 'indie scenester' group because of the denim shirt and minimal make up as shown below. Even though the picture below was obviously taken in the street and not against a white wall it still depicts the target audience I was aiming for when taking my picture. The stance of the pictures are not the same but the mise en scéne of the clothes are practically the same, along with the minimal make up.

Evaluation Question 1

 In what ways does your media product use, develop or challenge forms and conventions of real media products?




In my media products I decided to incorporate various parts of all of the major music magazines into my magazine; I chose the parts I felt were best for my target audience. I also challenged some of the different styles of magazines in mine and tried to create my own unique selling point (UPS). I mainly looked at the magazines 'NME,' 'Q' and 'Kerrang!,' one thing I found during my research into these magazines is although they have very different layouts, their colouring is very similar; red, white and yellow. See my research on colouring to the right.

I tried to incorporate these conventional colours into my magazine design, although instead of yellow I used a slightly golden colour to give my magazine a unique selling point. I also kept the title to the top left like the rest of the magazines I researched - I did not see a title anywhere else on the page while researching into these.








Front Page 

My first intentions for my front cover, the NME magazine I initially chose to base the layout and structure of my front page. I liked this magazine because it has a certain minimalist view to it, it also has very thin font which I tried to incorporate into my first draft of a front cover. Also I tried my best to use the gold font colouring in my front cover but I could not create the gold 'shine' that appears on this edition on Photoshop CS4. 


Although, I do not follow the same cover line structuring as what I originally was going to go for, I tried to make my final design as strongly tailored to my target audience as possible. I know that my final design is better tailored because I created a survey for people that fall into my specified target audience and a rare few preferred my first draft. I decided to use my final draft because it looks more professional and the picture shows more character.

From extensive research it became obvious to me that the 'artist' on the front cover on the magazine should not appear to be standing in front of a wall. They need to show 'character' or a personality within their body language and facial expression, this is so the potential reader may build a rapport with the image and want to read on.

I then chose the title of my magazine by selecting a range of different titles and then conducted a survey with the chosen titles to see which title came out with the highest rating; obviously this title was 'Refrain.'
I only surveyed people from within my specified target audience, this helps to decrease bias' viewpoints and also helps to validate the data acquired.

Although the main image on my front cover was fully illuminated when capturing the picture, I have added a darker layer to the top of the image, this creates the effect of the image as if it had been printed, on most magazines the paper used dulls down the images slightly.

Not just on the front cover, but the images throughout I have tried giving them an 'indie scenester' feel. This has been achieved through the use of the costumes given to the models. The denim shirt is not so indie, but the way it is worn is very 'individual'. Wearing the shirt very loosely and messily adds attitude and character to the fictional artist portrayed by the model. The shirt itself is a mens shirt so also adds the boundaries pushed by the female artist.

I chose not to use any props on my main image because I thought that using these would steer away my selected target audience; although if I was to re-visit this again and re-do the front cover I would definitely give the subject a prop because it will entice the readers to read on, it will also get their attention in the first place. 

Above is a comparison between my magazine front cover and two NME covers. If I was to re-do my cover I would definitely take a better picture, I believe that my front cover picture lets down my front cover entirely. With a better picture I could format the text and justify it more appropriately around the subject like the other two magazine examples above. My picture is considerably darker than most conventional media magazines; the artificial lighting I used was not sufficient enough for my needs. I also may have needed to enlarge the subject of my front cover so that she becomes the main focus point to lure the readers in.


Contents Page

Above are a selection of NME contents pages, and my final contents page centered in between them. When designing my own contents page I closely followed the design of NME but also incorporated my own ideas or adapted them when needed. As you can see from each NME contents page; there is a band index on the left, I did not include this in my magazine because the size of my page is A4, while NME print slightly wider, so have the ability to include this. Although, this is a unique selling point of my magazine; there are not a lot of contents pages out there with two columns as opposed to three.

Another unique selling point I tried to create in my magazine is the colouring; although the formatting of the magazine is roughly the same, I chose to use different colours. The colours I chose help fortify a unified house style and the 'golden' colour helps entice someone in my target audience into reading my magazine.

Either side are the two drafts of my contents page. On the left is the first draft, which as you can see doesn't have enough pages and there is too much white space. The draft to the right is the final draft; I added more page numbers and changed some of the design elements to improve the quality and validity of my magazine. In the vast majority of NME magazines they include a special subscription promotion in the bottom left corner of their contents page - I decided to redesign my own version of this concept and place it within my design because I believe it's a great way of keeping a reader inside the magazine. I rearranged the album artwork and design elements in the bottom right of the contents page so it looks more professional and will appeal further to the target audience of my magazine. I also cut down the white space surrounding the text and design elements on my contents page because when researching it was rare to find a contents page with a lot of white space, it is not spacially efficient to do this.

Double Page Spread


Instead of using Adobe Photoshop CS4 as I did for my Front Cover, and Contents Page, I used Adobe Indesign for the construction of my Double Page Spread. I used this piece of software because it is has a text wrapping feature, it also works double with Photoshop; any changes you make in Photoshop will automatically appear in Indesign.






My first and final draft for my double page spread is below

Even though the films strip of three pictures is rare, I decided to use it as a unique selling point. The huge headline 'Exclusive with Leigh Peterson' is designed to stand out and grab the readers attention. I chose to structure my double page spread as questions and answers, as this is very popular in the music magazines relevant to my selected genre. The pull quote is large and of a different colour to help lure the readers in before they even start to read the article.

All text is formatted appropriately around any images or text and this wrapping was done through Indesign. I used a drops cap in the first part of the questions because this is also evident in the majority of music magazines; regardless of their genre.

I believe that this double page spread is not a conventional one because it features 4 pictures instead of the usual 1. The background is all white which is also a rarity in normal double page spreads, they usually include the background of the original image, I have cut out my subject from the original background so I can wrap the text around appropriately. 

I gained knowledge on how to write the actual double page spread first draft through reading other conventional music magazines. Doing this gave me a better idea on how they are structured and the prose used, I found through my research that the vast majority of double page spreads are interviews with the chosen artist. I decided to do this with my double page spread and I tailored the answers around the genre of music I chose to base my magazine on so they would better suit the target audience of my magazine.

Although these are not entirely similar, to the left is the design that I based my double page spread around, while incorporating my own ideas and different ideas from other magazines. I have similar elements from the double page spread on the left, for example the main image in colour and a film strip of black and white images that fade into one another. The double page spread to the left doesn't have some of the design elements feature in mine, like text wrapping around images and pull quotes, or drops caps.

I used drops caps because they are used in the vast majority of articles in any magazine not just music magazines. It signify's the start of the article and is just a well known design element, especially for double page spreads in the music industry.



I also used my pull quote because it is bold and will appeal to the reader, Pull quotes are used in a lot of music magazine double page spreads because they stand out and appeal to the readers. I situated mine in the middle of my text and text wrapped around it because it is most likely to stand out to readers this way.

 Possible version 2 of Front cover (Not completed)

Final Draft

Double Page Spread First Draft

Double Page Spread Construction

Firstly I opened a document on Indesign, I selected A3 size and then included six columns as you can see to this side. These columns would act as dividers between my text. I then added a headline to my page.

I then added the headline to the page by simply holding CMD and V on the keyboard, I can then adjust the placement of the headline using the mouse. I could change the font and text of the headline using the text adjustment tool (see left).

Below is the headline added to the document.

When doing research I found that usually in double page spreads there is a small introduction before the interviewer gets on with the question and answers section, so I included my own, directly below the big headline. This is too introduce Leigh to the audience before they find out her real personality through Q&A. The text was placed in this position by using the mouse to drag it as before. Also I changed the size and font of the text by using the text tool as previously mentioned.

Too add a unique selling point (UPS) to my magazine I decided to add a picture featuring three of Leigh in it. The backgrounds all fade into each other so it looks like one picture with three of her; this is not my main image but it adds a bit of character to the double page spread. This was made using photoshop by dragging the three pictures into a line and exporting this as a jpg, this jpg was then 'placed' into my Indesign document, it was then adjusted using the mouse. Below to the right is the outcome.

I then added the main image. I cropped it out using the quick selection tool in Adobe Photoshop CS4, I then copied and pasted it into indesign and adjusted the size and placement of it using the mouse.





After this I added page numbers and also 'Refrain' and the issue number to the bottom of my page for brand identity. I typed the text using the text tool as mentioned before, I also changed the colour of the text this way too.










I then added all the text to my double page spread with the text wrap tool as said before, I changed some the colouring of some of the text using the font tool. The gaps between the text articles were determined using the six guidelines I added originally to the document. My first and final draft is to the right.
 

Double Page Spread Planning

Possible picture for double page spread, will be edited and justified on the page appropriately.

Double Page Spread Research V3

Above are the front cover, contents page and double page spread for an NME magazine. I am going to analyse these so that I can interpret the ways in which they have achieved a unified house style and incorporate these ideas within my designs. As you can see the colours across the board are very similar, they are either red, white, yellow or black. Although the contents page doesn't appear the follow a 'house style' and doesnt have the same design elements as the front page and double page spread; it follows the same style as other NME contents pages.

The red rectangles and design elements on the front page are brought across to the contents page though. As you can see the majority of boxes on the front page are in red, with this style continuing on onto the contents page.